MIND FASHION presents a more human and innovative approach to fashion design, cultural economics, psychology, technology and branding, to contribute to a more profound insight into relationships, identities and communities in today’s world of fashion. How? By (re)establishing the connection between the clothes, the creator and the wearer, and questioning what we (need to) value, what we wear as well as how we dispose of it. Focussing not only on clothing but also on the complexity of human behaviour, innovation, experience and communication across all aspects of fashion, to generate deep understanding of the current and future [creative] economy.
We aim to reveal the significance of fashion as a way of communicating, and identify existing issues in the fashion world that can be explained using a broad view of disciplines, to predict, express, address and ultimately change behaviour for the better.