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Sanj Surati - Tiger Heart London

Award winning, multi-disciplined and London-based Sanj Surati has been working within digital and technology since 1998. He has seen the cultural shift in human habit and behaviour as we all evolve into digital consumers. Some of his successes have been burgeoning, ground breaking and, more importantly, culturally relevant and based on the power of collaboration. His specialty is working with technology to develop new live digital experiences for the purpose of product launches and experiential events. 

Sanj started working in the music business, developing an understanding of ecommerce and trends within the first social steps of the internet. From there he started to help digital start ups connect with music industry professionals during the seismic shift of the consumer habit evolution from physical products to digital. 

In 2011, Head of Music at Burberry approached him regarding the use of holographic technology for a show in Beijing. Over 120 million viewers watched the show live. Since then he has been worked with some of the biggest luxury brands in the world. Some of his favorite projects so far have been producing the Magic Mirror installations for Charlotte Tilbury, wowing the Chef de Cave of Dom Perignon and delivering the world’s largest holographic installation for Alfred Dunhill in Shanghai. His most notable project was being part of the team that delivered the 2Pac hologram at Coachella back in 2012. An initiative that won Titanium at the Cannes Lions and broke Digital PR Records faster than anything before.

AND, besides all that he is also the lead singer in a political rock band and does stand up comedy!

Today's home of his Digital Atelier is Tiger Heart, the next stage in his digital journey. 

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Technology is now part of everything we do, see and remember. It’s exciting and exploratory, but also for some very frightening. I have set up Tiger Heart to help people and brands believe in new and emerging technologies and their strengths to communicate as well as prove that these technologies can be fun, human and understood.
— Sanj