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^ Closed Loop Smart Athleisure Fashion is a new initiative based on previous work of Marina Toeters (by-wire.net) and Margreet de Kok
(Holst Centre).

Marina Toeters

Marina Toeters operates on the cutting edge of Fashion Technology & Design. She advises, amongst others, Philips Research and the European Space Agency on product development. As a teacher, coach and researcher, she works for the Fashion Department at the Utrecht school of Arts, the Textile Department at Saxion University for Applied Science and the Industrial Design Faculty at the Eindhoven University of Technology.

Through by-wire.net Marina stimulates collaboration between the fashion industry and technology experts to contribute to a relevant fashion system and to expand innovative fashion [for everyday use] by sharing knowledge and developing innovative prototypes. As a freelance intermediary she works for Fashion and Tech companies; creating concepts, [brainstorm] sessions, garments and textile products as well as contributing to the development of new applications for materials and advising designers on material and process innovation.

LinkedIn | Website

We have the supplies, the conductive yarns, the miniaturised electronics. What we need is to create a simple product that is relevant and subtle. A garment is a very intimate, personal item. Accepting a new function can be a long, delicate process.
— Marina