My imagination is my biggest tool in looking beyond what fashion is in order to see things differently. In this I hope to transport people beyond their own thinking about fashion, at any given time.”
— Jo


Jo Cope is a conceptual fashion designer working at the intersection of fine art, fashion and craft. Since 2006 she has worked on a diverse range of commissions and exhibits which push the formal boundaries of fashion questioning its evolving role within art. Her work has a strong connection with the human body concepts often relating to real life experience and emotion, discussing notions of the self as visual metaphor.

Cope's work are hybrid installations that is perhaps only possible in a gallery but that nonetheless creates a wearable garment and suggests alternative futures for fashion design. One of her commissions by Silverstone for ‘Formula Fashion’ was a transforming garment in leather, carbon fibre and Kevlar, showcased at the British Grand Prix 2011 and toured as part of the cultural Olympiad. She recently presented a new body of work focussed around 'the foot and shoe' undertaken on a fifteen month Masters at the London College of Fashion graduating with an A+ Distinction from the unique and boundary pushing Fashion Artefacts course directed by artist Dai Rees. Tutor and designer Naomi Filmer describes the work as potentially 'ground-breaking'. 

Cope has created accessory and design products for concept boutiques, design stores and art galleries including DADA meeting point Milan and V & A museum, London.  An exhibitor at many major design shows: Origin, London Design festival, 100% Design, Design Show Liverpool and Pulse. In 2009 her ‘To Have and To Hold’ hooks range were recognised for their forward thinking functions and aesthetics in the Grand Designs Samsung ‘House of the Future’.

Passing on her unique creative perspectives Jo is a part time fashion lecturer and quest speaker at a number of universities, delivering her own conceptual modules and directing courses and workshops across multiple art and design disciplines. 

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