I have met so many people from various disciplines who have amazing ideas around today’s fashion issues. Why not combine all that talent, expertise, knowledge and - most of all - love for fashion, others and the world, and start working together on a powerful voice towards solutions.
— Janne

Janne Baetsen

Janne stands for new ways of thinking and her human innovation perspective for solving marketing, business & social [design] issues. She is renowned for introducing a more human approach towards branding, design & technology, placing people at the centre and adopting an inclusive language solving attitude to contribute to the human condition. Challenging conventions about the way we think, behave and communicate as well as today's definition of 'progress'.  

With more than 10 years of experience Janne has made a name for herself in the field of cultural marketing, branding, PR and innovative concept developments around start-ups, fashion, design and culture. She supports and challenges emerging talents and brands to find their cultural identity and 'language' within today's world. Janne has led and collaborated on many multidisciplinary brand strategies, projects, products and events. From co-creating unconventional city branding campaigns, establishing new lifestyle concepts, labels and events to challenging and educating future minds and (re)developing the foundation of a national fashion incubator, self-supporting fashion ecosystem and international fashion showcase.

With a creative mind jump-start at Antwerp Fashion Department, Royal Academy of Fine Arts she is renowned for providing creativity in developing an influential voice that enables everyone involved to make an impact, drive growth and increase brand love and engagement. With an aptitude for social innovation and research, passion for building empowering collaborations and business concepts, she has drawn many energising lines to connect and turned exciting ideas into a socially valuable reality and identity.

"My creative approach—no matter the medium—is to find points of tension, engagement and social connection." 

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