Join the Glossy Forum: The Store of the Future to discuss how retailers are aligning their physical stores to their digital brands and connecting with consumers on a multitude of levels.
Brick-and-mortar retail isn’t dead, but it is changing. Brands are increasingly trading traditional storefronts for temporary pop-ups, no-inventory showrooms and modern markets, while others are updating their spaces to offer customers exclusive experiences. At the same time, the idea of the future store is evolving: Rather than VR activations and digital touchscreens, it’s set to center on syncing with a brand’s digital entities. Knowing details like customers’ online purchases and browsing history will be key to competing.