What if you could design your body in every way imaginable?
To address that question MIND FASHION mind, artist, designer, and consultant Adam Peacock created GENETICS GYM: a collection of re-designed aspirations in the form of altered (human) bodies, explo red through an innovative and speculative lens of fashion, psychology, genetics design, AI and photography. GENETICS GYM is also part of the Science Gallery Melbourne: Perfection exhibition.
Due to recent progress in the development of genome editing technologies, particularly CRISPR-cas 9 and Epigenetics, for the first time the genetic technology is truly in our reach (lifetime) to design our bodies every way imaginable. A development that is currently being put on 'hold' by the government based on ethical legislation. With GENETICS GYM Adam Peacock envisions a scenario in which these ethical boundaries become overturned for commercial pharmaceutical gains. By doing so, Adam provides a challenging framework for the current and future roles of human identity and technology as well as a fascinating tool for discussion and debate by asking questions such as "How might we change ourselves? Why do we aspire to be anything other than who we currently are? How is technology affecting whom we aspire to become?”
GENETICS GYM is the result of a two-year-long investigation that puts an experimental spotlight on today's transformative world of technology and the rapidly evolving consumer culture including digital avatars, online identities, genetics as memetics and machine learning aesthetic sensibilities. Adam Peacock collaborated with UCL's Genetics Department and London College of Fashion's Psychology for Fashion Department, combining genetics, cognitive science, artificial intelligence, fashion (theory) and consumer psychology.
Adam Peacock is a post-disciplinary artist, designer, and consultant. As a graduate of the Royal College of Art, Central Saint Martins and UCL, he lectures at the London College of Fashion for MA Fashion Futures and has designed for Heatherwick Studio, Amanda Levete Architects, and consulted on projects for Stella McCartney and FIAT.
To be a relevant designer today means ignoring rules of existing disciplines, structures, systems and behaviour. Instead responding with astute observation to form intelligent strategy to frame how to approach a design opportunity and social issue. - Adam Peacock