Fashion My Religion

 Campagne: FASHIONCLASH in collaboration with Fashion Collective Das Leben am Haverkamp. Photo: Lonneke van der Palen | Graphic Design: Studio Noto. Cakes based on favorite garments (among others of FASHIONCLASH Founders Nawie Kuiper, Branko Popovic and Laurens Hamacher)

Campagne: FASHIONCLASH in collaboration with Fashion Collective Das Leben am Haverkamp. Photo: Lonneke van der Palen | Graphic Design: Studio Noto. Cakes based on favorite garments (among others of FASHIONCLASH Founders Nawie Kuiper, Branko Popovic and Laurens Hamacher)

One of THE highlights this year everyone with a fashion heart and mind should be celebrating is the 10th edition of FASHIONCLASH Festival 'Fashion My Religion!', that takes place from 15 - 17 June 2018 in Maastricht (The Netherlands). Our beloved MIND FASHION partners FASHIONCLASH will be rocking the 'House of Fashion' and present during this renowned international & interdisciplinary fashion festival over more than 100 emerging designers and (performing)artists from all over the world to a diverse, international audience. 

BEYOND Fashion My Religion! 
FASHIONCLASH: "We want you to read ‘fashion’ as a verb as well as address one of the most current themes of the moment: religion. In particular pointing out to faith about gender, sartorial matters and lifestyle. Our aim is to challenge participants and visitors to investigate, expose or break through existing taboos and religious traditions through fashion. An apple to activism that hopefully inspires fashion makers and lovers to fulfil their role within society as meaningfully as possible. We are asking ourselves, the designers, the audience and you: Can we rethink the way we see values, norms and rules related to religions and create a more inclusive world, without proclaiming a value about religion?"

BEYOND Celebration
FASHIONCLASH developed this years' campaign in collaboration with the Dutch fashion collective Das Leben am Haverkamp (Christa van der Meer, Anouk van Klaveren, Dewi Bekker, and Gino Anthonisse) presenting a ‘new religion’ that can replace fashion: cake! And not some ordinary cake [of which the city of Maastricht is famous for], because the cake is created based on the favorite garments of, among others, FASHIONCLASH Founders Nawie Kuiper, Branko Popovic and Laurens Hamacher, and of themselves.

Das Leben am Haverkamp: "As a collective, we see less and less relevance in making more clothes. As a result, our previous projects were all about exploring an alternative role for ourselves as fashion designers. We want to celebrate your favourite clothing pieces, instead of making new ones. For us (like religion, sport and art) fashion is a way of giving meaning, a social context, something to look forward to, creation and identity. Unfortunately, the value people attach to clothing is subjected to inflation because increasingly more is becoming available for less. Therefore, we present a ‘new religion’(with a wink) that can replace fashion: baking cakes in the form of clothing. The hobby-like character, the personal commitment and the disarming image of cake baking in a fashion context, we find an exciting contrast with the elitist image that fashion can have." 

BEYOND Expectations
Well, what can you expect? Three days' buzzing with Fashion Shows, Theatre and Dance performances and Awards. In the context of the theme and its 10th anniversary, The Route will be curated: an inspiring pilgrimage past exhibitions, fashion talks and performances in the fashion city of Maastricht. Several theme related projects are presented including the ‘God is a Woman’ project, KOORKAPPEN Project (choir robes project), ICONS project and CLASH Project. The project invites and challenges designers and artists to create new work and express their visions on ‘Fashion My Religion’.

Well, who wants some delicious cake of fashion?! 
 
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