A Closer Loo[p]k

If we are truly honest with ourselves, we have not only been witnessing, but also participating in the accelerated growth in production and consumption of clothing for the past few decades. It is our behaviour, which has put an undue strain on our resources, as we extract, process and discard too fast. Unsustainably.

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Pendulum of Progress

Are our current direction, pace and process of progress been based on the wrong (mind & body) stride forward? Is it possible that - because we seem to be focusing so much on the future nowadays - we have been walking/running on our toes for too long? And, to move forward, we need to touch base, go back first?

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Janne BaetsenJanne Baetsen
The Impossible Beauty Items

With The Impossible Beauty Items project (TIBI) Tamara Leguia, Amrita Johal and Sreeja Shrestha (graduates MSc Applied Psychology in Fashion at London College of Fashion) dove into the heart of the world of lip cosmetics! In collaboration with TIBI’s visual director Marc Beaussart and 3D artist Olivier Djalayer they investigated the perceptions people have regarding beauty items, especially linked to our senses.

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Genetics Gym

What if you could design your body in every way imaginable? To address that question Adam Peacock created GENETICS GYM: a collection of re-designed aspirations in the form of altered (human) bodies, explored through an innovative and speculative lens of fashion, psychology, genetics design, AI and photography. 

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Janne BaetsenAdam Peacock
SECOND BASE

The expansion of technology impacts everyday life and creates a (distracting) information overload while step-by-step weaving itself into our everyday environment, our wearable second skin, our human skin and even our DNA. Although we definitely shouldn’t fear innovation and technology, our human capacity and relationship with technology as well as its possible long-term impact are topics that need our time, attention, consciousness and consideration just as much as its unlimited potential.

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Janne BaetsenJanne Baetsen
When the shoe becomes its action

It could be said that there is nothing more fundamental to the shoe than the walk, the ‘sole’ purpose of covering the foot. From a scientific standpoint the walk can be examined as a wondrous physical and cognitive collaboration, but do we ever stop to consider this phenomenon as it’s so hardwired into our brain?

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Janne BaetsenJo Cope
HELP, wat moet ik aan?!

Wanneer zijn we ons hoofdzakelijk gaan gedragen als consumers en zijn we onze waarden en het collectief belang uit het oog verloren? Aanvankelijk behoorden tot de identiteit en betekenis van het woord 'consument' ook het claimen en vieren van onze vrijheid in keuze, alsmede het verhogen van de norm. Maar is dit nog steeds het geval? We zijn meestal op zoek naar datgene dat ons persoonlijk het meeste biedt en het minste kost. 

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Mirror, Mirror on the Wall Do I Want to Buy Them All? 

Clothes, when on our bodies become a second skin, a part, or if not yet purchased, a potential part of us. But for something so close and intimate as clothing, how ‘successful’ can a reality mirror (patented by Amazon) be? A mirror that allows you to try on clothes virtually, blending a reflective model of yourself wearing digitally imposed clothes against a virtual background; presumably of your choice?

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Disposable Me

New technologies, a call for transparency and a circular economy, as well as various fashion revolutions, have opened up a dialogue on today’s issues within the fashion industry, highlighting worldwide what is happening and what we (should) do, design, produce, eat, wear … better. But do we also dare to question why?

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Power Dressing

Do you perform better at work when you’re embracing casual clothes, or when you’re dressed to impress? According to Dr Aurora Paillard’s research, “it’s proven that if you wear such clothes, or for example red lipstick, it can boost your confidence and you will perform better.”

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The Beauty of 1:1.618

How does the human brain perceive beauty, status and attractiveness? Adam Peacock designed a mechanism using his architectural skills and theories found within psychology and human evolution, exploring the discourse on ‘taste’ or aesthetic sensibility. Meet The Validation Junky.

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Real, Ideal, Ought!

How can we inform and encourage more positive practices within the fashion industry, particularly in marketing, as well as stimulate further research that can help social and clinical psychologists, and the industry itself understand better the role that fashion plays in individuals’ lives?  

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Are we Humans or Consumers?

When did we started thinking primarily as consumers and lost sight of the collective good? Initially the 'identity' and meaning of the word consumer was more about claiming our power, our freedom of choice as well as raising standards. But is this still the case? 

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