HELP, wat moet ik aan?!

Wanneer zijn we ons hoofdzakelijk gaan gedragen als consumers en zijn we onze waarden en het collectief belang uit het oog verloren? Aanvankelijk behoorden tot de identiteit en betekenis van het woord 'consument' ook het claimen en vieren van onze vrijheid in keuze, alsmede het verhogen van de norm. Maar is dit nog steeds het geval? We zijn meestal op zoek naar datgene dat ons persoonlijk het meeste biedt en het minste kost. 

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Mirror, Mirror on the Wall Do I Want to Buy Them All? 

Clothes, when on our bodies become a second skin, a part, or if not yet purchased, a potential part of us. But for something so close and intimate as clothing, how ‘successful’ can a reality mirror (patented by Amazon) be? A mirror that allows you to try on clothes virtually, blending a reflective model of yourself wearing digitally imposed clothes against a virtual background; presumably of your choice?

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Disposable Me

New technologies, a call for transparency and a circular economy, as well as various fashion revolutions, have opened up a dialogue on today’s issues within the fashion industry, highlighting worldwide what is happening and what we (should) do, design, produce, eat, wear … better. But do we also dare to question why?

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Power Dressing

Do you perform better at work when you’re embracing casual clothes, or when you’re dressed to impress? According to Dr Aurora Paillard’s research, “it’s proven that if you wear such clothes, or for example red lipstick, it can boost your confidence and you will perform better.”

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The Beauty of 1:1.618

How does the human brain perceive beauty, status and attractiveness? Adam Peacock designed a mechanism using his architectural skills and theories found within psychology and human evolution, exploring the discourse on ‘taste’ or aesthetic sensibility. Meet The Validation Junky.

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Real, Ideal, Ought!

How can we inform and encourage more positive practices within the fashion industry, particularly in marketing, as well as stimulate further research that can help social and clinical psychologists, and the industry itself understand better the role that fashion plays in individuals’ lives?  

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