Mirror, Mirror on the Wall Do I Want to Buy Them All? 

Clothes, when on our bodies become a second skin, a part, or if not yet purchased, a potential part of us. But for something so close and intimate as clothing, how ‘successful’ can a reality mirror (patented by Amazon) be? A mirror that allows you to try on clothes virtually, blending a reflective model of yourself wearing digitally imposed clothes against a virtual background; presumably of your choice?

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Disposable Me

New technologies, a call for transparency and a circular economy, as well as various fashion revolutions, have opened up a dialogue on today’s issues within the fashion industry, highlighting worldwide what is happening and what we (should) do, design, produce, eat, wear … better. But do we also dare to question why?

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Power Dressing

Do you perform better at work when you’re embracing casual clothes, or when you’re dressed to impress? According to Dr Aurora Paillard’s research, “it’s proven that if you wear such clothes, or for example red lipstick, it can boost your confidence and you will perform better.”

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The Beauty of 1:1.618

How does the human brain perceive beauty, status and attractiveness? Adam Peacock designed a mechanism using his architectural skills and theories found within psychology and human evolution, exploring the discourse on ‘taste’ or aesthetic sensibility. Meet The Validation Junky.

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Real, Ideal, Ought!

How can we inform and encourage more positive practices within the fashion industry, particularly in marketing, as well as stimulate further research that can help social and clinical psychologists, and the industry itself understand better the role that fashion plays in individuals’ lives?  

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Are we Humans or Consumers?

When did we started thinking primarily as consumers and lost sight of the collective good? Initially the 'identity' and meaning of the word consumer was more about claiming our power, our freedom of choice as well as raising standards. But is this still the case? 

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