Valuing fashion as a
language to contribute
to the human condition.
These are exciting times. Scepticism and optimism intermingle in our communication, interactions and social interactions with each other and the surrounding world. Boundaries between technology and human experience are blurring and there is no longer a one-size-fits-all approach to categorise, understand or predict why and how people act, learn, believe, feel or buy the way they do.
Within this complex and transforming world Janne Baetsen presents MIND FASHION: a unique Voice & growing multi-disciplinary Plug-In Framework for Fashion, by connecting different minds in - among others - Design, Psychology, Cultural Economics, Technology and Branding, and by focussing on human innovation, behaviour, experience and communication.
"We believe that fashion, when seen and valued as a powerful language and empowered by a network of disciplines, can stimulate collaboration and communication on today's issues including sustainability, 'fear of' change and technology, well-being, mental health, body-image and diversity."
I am [therefore I wear]
^ Image: MIND FASHION designer Jo Cope & Photographer Michelle Marshall
Revealing the values
behind the clothes [we wear].
MIND FASHION provides and strengthens a multi-disciplinary framework of minds that challenges conventions and stimulates human innovation by using an engaging, multi-sensory language of fashion design, cultural economics, psychology, technology and communication via Consultancy, Projects, Courses, Workshops, Events, Conferences and Editorial work. Due to the various levels of experience (from start-ups to experts and institutes) within Consultancy, Fashion Industry as well as Higher Education MIND FASHION is accessible and relevant across disciplines and contexts including, but not limited to fashion students, designers, media, start-ups, brands, consumers and the industry.
Introducing a more human approach towards design and technology, placing people at the centre of fashion and adopting a problem solving attitude to improve the human condition. Adding a different dimension/value to current design and technology developments.
Diversity & Inclusivity
Exploring through a multi-disciplinary and multi-sensory lens the diversity of people around the world while recognising what we have in common, as well as establishing new interactions across borders and industries. Challenging systems, definitions and norms, based on both disruption AND unity in order to succeed.
Human vs Consumer
Adding meaning to Big Data and strengthening knowledge of what makes us unique as humans. Focussing on Mind & Language and addressing themes incl. but not limited to Creativity, Enclothed Cognition, Storytelling and Culture.
On Today's Mind
Using the power of fashion as a means to connect through dialogue and addressing current 'hot' topics: Education, (Mental) Health Awareness, Fake News, Brexit, Artificial intelligence, Women's Rights, The Fourth Industrial Revolution, the Refugee Crisis...
The Language of Fashion
Presenting fashion as a powerful communication tool, enabling connection through dialogue. Providing refreshing insights on branding, storytelling, identity development and community engagement while encouraging pro-social behaviour.
Trends & Heartbeats
Reporting, explaining and forecasting trends from a more human perspective, inspired by behaviour and communication insights and aspirations. Empowered by relevant developments in the fashion industry and ideas in the field of technology, health, design and branding.
Going beyond today's important environmental design and technology solutions & challenges, incl. sustainability, transparency and circular economy. Looking at them from a human behaviour and language perspective.
World of 2050
Putting the spotlight on global innovations that will define the fashion industry, economy and society, incl. but not limited to VR/AR/Mixed Reality, AI, bio-fabricated and smart textiles, wearable technology and sensory fashion design.
→ Sharing the secrets of fashion through inspiring words and energising experiences. Showing ‘on stage’ what is new and game-changing in the fashion industry. Addressing, challenging and combining issues including consumer behaviour, well-being, wearable technology, VR/AR, the future voice of fashion, unattainable beauty, and the role of gender, age, and sustainability.
→ Educating the mind-set and multi-disciplinary language of today's world of fashion through tailor-made presentations, workshops and/or courses. MIND FASHION provides a new vocabulary, tools, refreshing perspective and 'divergent' lens to look at, understand and predict fashion as well as challenge conventions and share knowledge and skills about consumer behaviour, branding, innovation, design, and the current and future fashion economy.
→ Drawing energising lines to connect disciplines through the subject of fashion and turning exciting ideas into a socially valuable reality and future-proof identity. Inspiring human innovation in products, design, services and experiences through research, behaviour insights, and the development of innovative strategies for design, technology, growth and audience engagement.
→ Putting the spotlight on today's hot topics. Can you dress yourself happy? Fashion trends and their impact on society ... or is it the other way around? How about Generation X-Y-Z, or A? Can Wearable Technology or VR contribute to mental health?
We aim to generate dialogue through various disciplines by addressing relevant topics and interesting events around fashion design, human behaviour, and technology.
[N]one size fits all.
MIND FASHION aims to trigger businesses, brands, designers, students, consumers, policy makers and (knowledge) institutes to listen and learn how to identify and solve problems and in doing so, effect real positive change, as well as effectuate the desired growth and development of an idea, concept, product, brand, industry, economy or world.
Our objective is to educate others to understand the role of humans in fashion consumption, design, production and disposal. As humans not only as consumers. And with this, transforming today’s fashion industry attitudes and issues such as consumer behaviour, body image, environment, health, self-esteem, diversity and creativity, into ones that are environmentally conscious and mindful of sustainability issues.
together with YOU.
"What is the importance and role of fashion in our society nowadays? How can we interact and engage in a time when people are more than ever being flooded with content? What do our clothes mean to us or how do clothes represent us? How can we transform our fear of technology and change into reach-for-the-sky opportunities and possibilities? How can fashion contribute to a dialogue about diversity, sustainability, well-being, health and a better world?
I believe that to engage with today's issues we need to address the way we think, behave and communicate. Therefore, with MIND FASHION we aim to present a different multi-disciplinary view on fashion; not only the trends & styles as shown on the catwalk, social media and magazines, but also the mind and skill-set behind the clothes we wear, design, produce and dispose. Although sustainability, transparency and circular economy are important ‘hot’ topics, I want to go beyond 'labels' and look at them from a more human as well as language perspective.